Yassine Ugazu

If you’re adhering to SEO best practices, you’ve likely developed a robust content strategy centered on bottom-of-the-funnel (BOFU) keywords. These high-converting terms are crucial for driving revenue. However, you might feel stuck as growth stagnates and generating new content ideas becomes increasingly challenging. This is where Jobs to Be Done (JTBD) keywords come into play.

Competitor Keywords offer a direct line to customers on the verge of making a purchase decision. When potential buyers search for terms like “Competitor vs. Your Brand” or “Competitor Alternatives,” they’re typically looking for that final push to confirm they’re making the right choice. Capturing these searches with targeted, well-structured comparison content can significantly boost

You’ve nailed the basics of content strategy and SEO—your audience is defined, goals are set, and ideas are flowing. But when it’s time to execute, the process can quickly feel overwhelming. Fortunately, powerful tools are available to streamline your workflow, simplify execution, and help you scale your content with ease. This guide shows you how

Managing SEO data can be challenging, especially when you’re dealing with large datasets from multiple sources. Python offers an efficient solution, enabling SEO professionals to automate repetitive tasks, analyze complex data, and gain insights faster. In this guide, we’ll walk you through essential Python tools and techniques to streamline your SEO workflow, saving time and

Screaming Frog is a popular tool for SEO audits, but it’s not the only option available. Depending on your needs, there may be other solutions that better align with your workflow or business goals. In this article, we’ll explore five powerful alternatives to Screaming Frog, starting with our own agency’s services. We’ll cover the pros,

Migrating a website can be risky for SEO. Without a solid plan, you could lose traffic, rankings, and even damage your site’s reputation with search engines. This guide breaks down the key steps to avoid these pitfalls and preserve your SEO performance from start to finish. 1. Pre-Migration Planning The groundwork you lay before migration