Demandbase Alternatives: 3 Platforms for More Effective B2B Marketing
Although Demandbase has positioned itself as a leading B2B demand-side platform (DSP), its shortcomings can hinder the effectiveness of B2B marketing campaigns: Imprecise targeting: While Demandbase allows advertisers to target by job level and role, it does not enable direct engagement with specific contacts or track engagement accurately. This makes precision targeting difficult, potentially lowering […]
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