Uncategorized - The MetaSuite

Salesforce vs. Custom CRM: Which One is Right for Your Enterprise?

Choosing the wrong CRM can cripple efficiency, increase costs, and frustrate your team. Enterprises typically face two options: Salesforce – A powerful, off-the-shelf CRM with extensive features and integrations. Custom-built CRM – A tailored solution designed for your company’s specific workflows. This guide breaks down the key differences to help you decide which option best […]

Demandbase Alternatives: 3 Platforms for More Effective B2B Marketing

Leave a Comment / Saas, Uncategorized / Yassine Ugazu

Although Demandbase has positioned itself as a leading B2B demand-side platform (DSP), its shortcomings can hinder the effectiveness of B2B marketing campaigns: Imprecise targeting: While Demandbase allows advertisers to target by job level and role, it does not enable direct engagement with specific contacts or track engagement accurately. This makes precision targeting difficult, potentially lowering

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